Just BE
Anna Johnson, a women’s life coach with pink hair, sitting confidently and ready to guide women toward self-discovery and empowerment.

This isn’t coaching.

This is a movement. A reclamation. A rebirth.

For the women who are done shrinking. For the ones unraveling expectations. For the ones quietly whispering to themselves, "There has to be more."

Welcome to Just BE.
You don’t need to be fixed. You just need to be you.

Life balance and purpose icon.

Be Who You Are

You were never broken. You were buried beneath shoulds and shame. It’s time to remember the woman you’ve always been.

Empowerment through authenticity icon

Be Free

Freedom isn’t loud. Sometimes, it's just being able to breathe in your body without guilt, without explanation, without needing to perform.

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Be the Change

When one woman rises in her truth, it shifts the entire atmosphere.
You don’t need to save the world. You just need to become.

Anna Johnson, a self-discovery coach, smiling confidently with pink hair, representing empowerment, joy, and balance. 
Hey there, you fabulous souls!!

👋 Hi, I’m Anna

I chased the picture-perfect life. I hustled. I performed. I stayed quiet when it hurt, and loud when I was scared. And then, I broke. But in the breaking, I found something more beautiful than success: peace.

Now, from my home in Portugal, I hold space for women to do the same. To just be. To rise. To reclaim every piece of themselves — gently, boldly, and without apology.

This isn’t a brand. This is my soul work. And this space? It’s yours too.

I’ve lived every version of the woman who tried to be ‘enough.

At the Heart of Just BE

We believe in truth, freedom, softness, fire, and the messy middle.

We believe you’re not late. You’re right on time. We believe that your journey is sacred, even the unglamorous parts. We believe that being your authentic self is enough.

You don’t have to perform to belong here. You don’t have to be fixed. You just have to show up as you.

Beautiful, it’s time to Just BE—embrace your authentic self and create a life you love.

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Beautiful, it’s time to Just BE—embrace your authentic self and create a life you love.

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Beautiful, it’s time to Just BE—embrace your authentic self and create a life you love. - Beautiful, it’s time to Just BE—embrace your authentic self and create a life you love. - 

The Path

Not a program. A path. A reclamation of self, designed around where you are right now.

Begin

4-Week Foundational Journey
For the woman waking up to her truth.
You’ll take your first steps toward clarity, boundaries, and self-trust—with guidance every step of the way.

Investment: $777

You’re not starting over. You’re starting true.

Evolve

8-Week Deep Dive
For the woman ready to release patterns, heal what holds her back, and rise.
This is where nervous system healing, emotional clarity, and rebirth collide.

Investment: $1,444

You don’t become powerful—you remember that you already are.

YOU

1-Month Group Circle (2 live sessions)
✨ For the woman who thrives in community and craves connection with others on the same path.
Safe space. Real talk. Deep reflection.

Investment: $333

You don’t have to do this alone. You never did.

Not sure what program works best for you?

How it works

The 4 Easy Steps

1. Say Yes to You

You don’t have to be ready. You just have to be honest.

2. Break the Mold

We unravel the narratives that never belonged to you.

3. Just BE

Rest. Breathe. Rise. There’s nothing to prove here.

4. Live Unapologetically

Your light isn’t too much. It’s what the world needs.

Free for subscribers

Rediscover your Authentic Self

This free guide is a gentle, powerful invitation to come home to yourself. These 5 steps are what helped me reconnect with who I am. Now, they’re yours.Subscribe today to grab your copy and take the first step toward your own transformation!

Tools for Your Becoming

For the soulful entrepreneur, the woman rising, the creative in healing.

From self-love to business confidence, these are the tools to support your growth, on your terms.

Testimonials

What my clients have to say about working with me

"Anna has honestly transformed my life. As a single mother, I often felt overwhelmed and stuck, but Anna’s dedication and soul-level commitment to helping me changed everything. She poured her heart into guiding me, holding nothing back, and helping me achieve what felt impossible. I can’t recommend her enough—she’s the kind of person who truly makes you feel seen and supported."

— Lisa

"Anna, I truly don’t know where I’d be without you. Your energy lights up every room you walk into, and your wisdom and compassion are unmatched. You have such a rare gift—one that empowers every woman you work with to see their true worth. I believe you are a blessing to this world, and I am endlessly grateful for everything you’ve done for me."

— Rachel

"You saw something in me that no one else ever has. Your ability to truly care, to listen, and to give your entire self to the people you help is awe-inspiring. Because of you, I’ve found not only success in my career but also a deep sense of peace within myself. Anna, you are an empowering force, and I’ll forever be grateful for your guidance."

— Samantha

Stay Connected to Your Becoming

Subscribe to my Newsletter

This isn’t just a newsletter.
It’s a sacred space in your inbox—a dose of truth, healing, and soul fire to remind you that you are not alone.

Join the Just BE community and receive heartfelt stories, empowering insights, and tools for emotional, spiritual, and physical transformation. Let this be your reminder that you are on a beautiful path—and we’re walking it with you.

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Get all the details

FAQ - Frequently asked questions

You’ve got questions—because you’re thoughtful, brave, and ready to take the next step. Let’s walk through it together.

  • This isn’t about fixing you—it’s about uncovering you. My coaching holds space for your story, your pain, and your potential. Through conversation, somatic awareness, deep insight, and nervous system support, we gently unravel what’s blocking your freedom so you can step into a life that feels fully yours.

  • Women, femmes, and humans who are tired of performing and ready to feel whole again. Whether you’re breaking free from codependency, religious expectations, burnout, or your own inner critic—you belong here.

  • 1:1 is deep and personal—a tailored journey.
    Group coaching is community-rooted—where healing is multiplied.
    Both are powerful. Choose what your soul is craving.

  • Therapy often explores the past. Just BE helps you rebuild the now.
    We focus on embodied truth, energetic freedom, and creating a life you love—not just surviving, but thriving.

  • Trust your gut. I offer a free discovery call to help you find what meets you where you are. Whether you’re just beginning or already evolving, there’s a place for you here.

  • Expect truth. Expect space. Expect deep, soul-led guidance that honors where you’ve been and lovingly nudges you forward. Some sessions feel like fire. Some feel like peace. But they all move you home.

  • That’s perfect. I dont consider myself a coach. You don’t need experience—you just need curiosity, courage, and a willingness to show up as you are. I’ll walk with you every step of the way.

  • The time is sacred, but it’s also flexible. Most women meet with me weekly or bi-weekly, depending on the program. What matters most is your willingness to be present and real.

Do you want to know more? Don’t hesitate to get in touch!